1. As you begin to consider getting a site, consider these specific things:
· Goals – Just what do you intend to communicate to your visitors or to accomplish? What outcome can make you feel that your site is profitable?
· Audience – Using what exact groups of people are you currently wanting to communicate?
· Content – What types of material could your site provide that could both attract your audience and meet your goals?
· Resources – How much time and money could you dedicate initially and as time passes to produce and maintain your site?
An internet site is a site is a website site. 메이저사이트 However, the sort of site that’s built for you personally will have a particular purpose. Defining the sort of site determines the features it has. If you will want site that lets visitors find out about your products and services, your company in general, that’s considered to be a’brochure site ‘. If your purpose is to market products and services online, you will have an e-commerce site. Perhaps you would like the website to develop leads and capture the contact information of people that are interested in your products or services. If so, what you need is really a landing page, also referred to as a lead capture or splash page. And, it is perfectly acceptable to want all or a variety of any these features. In reality, most sites serve a variety of purpose.
2. The fundamental components of an operational site are:
· The domain name (i.e., www. your organization name dot com)
· The specific construction of the page(s) that are then published on the Internet
· Se submission
Make certain that whoever you engage to build/design your site provides all the above and it’s written in the contract.
You should choose your domain name. Schedule an occasion with your consultant to either be on the telephone together or at the exact same location whenever you go online to establish your domain name with the registrar (i.e., GoDaddy.com, NameCheap.com). **Begin to see the notes below regarding domain ownership.**
You want to have a dot com domain name unless you will find immensely overriding reasons never to get one ending in dot com. People don’t consider site addresses ending in dot net. All the search engines default to dot com. Before you choose to obtain a domain name that doesn’t end “.com” (probably because it’s taken), type the dot com name in the browser, to attend the site. See what the website is. Oftentimes the name is just’parked’and it might be for sale. That’s a whole other topic to talk about so I won’t get into it here. If that’s the case, though, contact me or another consultant to learn your choices for possibly purchasing it. Also, you do not wish to have any dashes (hyphens) in the domain name.
Hosting can be something of a secret to the uninitiated. Think of it like this… You have a car, but it has to really have a steady supply of fuel to go places. Hosting is the fuel for the domain. You spend a hosting company to keep your site visible on the Internet. Hosting companies charge monthly fees which are often discounted when paid annually.
Whoever builds your site should submit it to the three main search engines, Google, Yahoo and MSN/Bing included in the deal. They handle about 95% of searches. Google alone garners 65% of search activity.
Side note: You can find services which advertise that they’ll submit your site to a gazillion search engines for “a couple hundred dollars “.Don’t bite. Submitting a site to the Big 3 has a few minutes. If you aren’t currently working together with a consultant and want to do it yourself, call me (888-494-8445) and I’ll walk you through it.
3. Other facets of having an operating site are:
· SEO – se optimization
· A shopping cart, or another way of collecting payment, if you’re selling something online
· email configuration
It’s common for individuals to possess a site built, and then find so it doesn’t do anything. They believe it’s broken. Building it and getting it on the Internet is one part. Having the search engines to get it so people can visit is another part. Often the person who builds the website does not do any optimization. Sometimes they are able to (meaning they discover how to), however it is known as another’competency’or’deliverable ‘. Quite simply, SEO costs extra. And it should. Se optimization is a very specialized field. Individuals who do SEO well often specialize in doing only SEO. It’s intense work, procedures for effectiveness can alter rapidly; therefore the practitioners must keep themselves educated, which takes some time and money.
Having said that, basic se optimization needs to be done for all sites. And it doesn’t have a PhD to accomplish it. If your online designer/builder doesn’t discover how to do this, or doesn’t want to do it, you will need to get an individual who does. The designer/builder probably has someone they are able to refer you to. Make sure you have SEO addressed if you have your site built, otherwise “they’ll not come “.
Notes about domain ownership I’m no attorney so be advised that everything stated listed here is my understanding, not legal advise. If you need/want legal counsel, contact an attorney.
Technically, domains aren’t owned. They are’leased ‘. Whenever you see that the domain is on the market, it is technically the’lease’that’s being transferred, not ownership. No one can own a domain. Maybe the us government can, I don’t know.
Here’s what you absolutely got to know and focus on: Your domain name must certanly be registered in your personal name or your organization’name. Period. It’s common practice for consultants/web designers to register your site through their own account and start work once you’ve entered into an agreement with them. In the majority of cases, this is done to expedite the procedure, not to deceive or take advantage of you.
Request a printout from WhoIs which shows the name and contact information of the registered owner, the website administrator and the technical advisor. If you do not appear whilst the registered owner, ask the consultant to transfer the domain, free of charge, to you. There is usually no cost from the registrar (GoDaddy, NameCheap etc.) to do this transfer. Transferring the name is really a simple procedure. Doing it NOW will prevent plenty of headaches and legal hassles down the road. When they say the transfer is done, get written verification for the records.
Type in your domain name at the top of the page where it says “begin a domain search “.When the page arises showing that domain is taken, click onto the “click here for info” link that appears just after the domain name. You may want to type in a verification code (uniquely generated every time the page appears), then submit. The information that appears with this final page is the name and contact information for the registered owner of the site. If you’re not about it, that you do not own it.
Along with the obvious ownership issues, you will find other reasons to really have the domain in your name. You want to be notified once the renewal comes due (this date will be on the WhoIs info); if the domain name isn’t renewed, it becomes available and can be available to people in 30-60 days following the renewal date. The domain you’ve spent time and energy integrating into your organization is going to be purchased by another person and it is going to be gone forever. The website can be’high jacked'(redirected and bought out by someone else) or it could simply disappear. Many of these scenarios can, and have, happened. If you should be not the owner of record, you legally don’t have any rights.
If you curently have a site on the Internet, and find it is not registered in your name, contact the person who established the domain right away. Ask so it be used in you and that documentation be provided to verify the transaction. The consultant may choose to charge for his/her time, but might be open to negotiation with this point.
Unfortunately, many people find themselves in the position of getting a site up and running and their relationship with the consultant is now significantly less than optimum, or worse, nonexistent. In this case, contact the registrar (GoDaddy, Network Solutions, etc.) and require their protocol. It’s my understanding that circumstances may exist wherein ownership may be transferred.